Make sure you are using the correct font size for your blog. Since the written content on your blog is the main selling point, it is crucial the font is the right size. Come up with a perfect balance; it shouldn’t be so big that it overwhelms the page, and not so tiny that your viewers need to squint in order to see the text.
Keep your blog posts short and sweet. Long wordy blogs will turn off readers. Readers don’t care about lengthy descriptions, they want you to get to the point quickly so they can learn what they came to find out. They are interested in the meat and bones of a subject and not a lot of fluffy garnishment!
While you should reply to every comment on your blog, never let any of it hurt your feelings. Whatever the subject is, there will always be people who criticize. Use constructive criticism to help improve the quality of your blog. If you get a nasty or unfair comment, simply reply graciously and continue your work. You will show maturity and, ultimately, grow your readership.
Running A Blog is an informal medium, so write accordingly. Running A Blog should be social and fun. Keep this in mind as you write your blog posts. The object is to connect informally with your readers so that they return to read more of what you have to say.
Since many people don’t want to read too much content, you have to make sure your blog posts stand out. This can be done by using bold captions and headlines or by placing some of your keywords in a bold font. Another great attention grabber is bullet points.
Social media can be a great way to promote a blog, so long as it is done with restraint. If you are always linking to your blog on Twitter, people may start ignoring them. Combine links with other, interesting content.
Make good use of lists where they can expand on your articles. Whether your blog is about cooking or how to overhaul an engine, lists are important. Lists are useful for organizing and highlighting a post’s most important information, and readers appreciate them.
Select key phrases for your blog posting search engine optimization strategy that are unique and unlikely to be used by your competition. If you try to compete for traffic by using more popular keywords, you will be drowned out by the big players that already have a large readership. To get a large number of reader views, you must be unique.
When first starting your blog, introduce yourself and tell the reader what your blog is all about. Provide that basic information to begin with. Include pictures of your subject, as well as images that showcase your blog posting philosophy. You do not have to post a photo of yourself, but the graphics you do choose must visually represent the topic of your blog.
Focus on your content when writing your blog. Be sure content is inspirational, informative and interesting. You will get lots of repeat visitors is your content is interesting, useful and relatable.
Make your blog stand out. Readers will be attracted to unique content. If the information on your blog is rare, people will come to your blog, and then refer others. Turn your unique experiences and interests into blog content. Describe the construction of a widget in excruciating detail. The point is give readers a reason to click on your blog when they are seeking a particular kind of information.
Comment on related blogs as a means of attracting new interest in yours. If you’re using Google Reader, you can have a separate folder to use for keeping track of the blogs that you should be following. Comment on those blogs whenever you have something interesting to say about the topic.