When you go about the process of selling your weblog, the first question in your mind should be its value. There is no yardstick to determine the exact value of your blog though. We can talk all about the site visitor count and the profits, but in the end, remember that your blog is worth what someone will pay for it.
What Is My Blog Worth?
Most buyers will only consider a blog with a high number of unique visitors to be valuable. Of course, the definition of ‘high’ for the buyer is different from what your definition may be. A thousand visitors per month are good for you, but do not expect a large sum for your site. You usually cannot sell a blog based on its potential. If you believe your blog has great potential, market it so that you are getting a high number of unique visits each month; then you’ll be able to command a better price for the blog.
In addition to raw traffic numbers, the profitability of your blog is important. A buyer will likely want to see that your blog can be made profitable. One method of getting a price estimate for your blog is actually to take the monthly profit and multiply it times 10.
Blog buyers may also be interested in the stickiness factor of your blog. Having a visitor once is not the end aim, they want visitors to come back to the site, and they want it to be the site that fulfills the needs of the visitors.
Other factors also play a role in the value of your site, including the number and quantity of backlinks to your blog, your search engine rankings, your Google PageRank, your blog platform, etc.
Selling Your Blog